This week I had the pleasure of participating as a panelist in the OMMA Mobile London conference – an event hosted by Media Post. Our discussion was focussed specifically on mobile shopping and the ways in which technology is changing the way people behave in store. I was joined by Blippar co-founder Jessica Butcher, Agustin Calvo, Head of Business Development for ScanBuy, James Pimentel-Pinto, Founder of Legends of Mobile and Ben Watson, Business Director of Mindshare World. You can view the full recording on the Media Post website for more details.