From Hackathon to Beta Testing w/ AllSaints
Bespoky was awarded a winning spot at the Decoded:Fashion Hackathon. The final pitch was judged by William Kim, CEO of AllSaints, Lulu Guinness, and Caroline Rush, Chief Executive of the British Fashion Council.
The original brief asked that each team create something which brought technology + fashion together in a meaningful way.
Like UBER for shopping in store, Bespoky allows instore stylists to create personal profiles that best represent their style. Customers can then choose to shop with the person whose style is most in line with theirs and book an appointment on demand.
After 2 rounds of pitching, we worked together with the AllSaints global innovation team to develop our product to test in store.
Understanding the users
Working closely with the AllSaints Innovation + Retail teams, we established clear user flows for the customers, shop assistants and store managers with the least possible friction.
The Customer App
Upon entering the store, customers can quickly browse the personal profiles of the stylists working that day. Choosing to book an appointment immediately sends a notification to the stylist so they can come and meet their newest customer.
The Stylist App
Stylists are able to create + adjust their personal profiles at any time by logging in to the backend and choosing from a gallery of brand approved imagery to create their moodboard. Store managers have live access to data around sales made via the app, time spent with customers, most popular stylists and more.
Using social to share our brand + development
We used weekly Instagram videos to document our development and to launch our branding. The concept behind the brand mark marries the idea of 2 people having something in common – an overlap in interest – with the traditional image of a shopping bag.
We also harnessed the power of Pinterest to give wider exposure to the stylists signed up for our beta.