ADAY

Aday creates minimalist clothes for maximalist living.

Innovation led.
Sustainably made.
Female founded.

Joining pre-launch in 2015 has given me the opportunity to be a part of absolutely everything. From the launch of our White Dress Shirt Exhibition to celebrate our soon to be best selling Something Borrowed Shirt, to concepting, producing and shooting 360 campaigns all over the world. Most recently, we completed a bold, colorful brand refresh to solidify our positioning and double down on innovation and joy.

My role has focussed specifically on visual, verbal and experiential identity + creative production including
art direction for all product launches + campaigns, content + social media strategy, email marketing, packaging + print design, pop-up experience design and web design.

A campaign celebrating the versatility of our clothes and super powers that make our fabrics polished enough for the board room, but breathable enough for a race.

The ads ran in the New York Times, on CNN Underscored and the Washington Post alongside a full digital rollout across paid Facebook, Instagram, Email, Direct Mail and Social.

Platform, LA
Our first branded space at Culver City’s newest retail destination, Platform. Working with architecture firm Aero Collective, we designed a concept store that not only functioned as a shop but also an event space where we invited New York cult studio The Class, Soul Cycle, Sweetgreen and Enrou to host experiences throughout the time we were there. 

Hotel Americano, NY
A 3 day experience for guests staying at the Hotel Americano. In addition to the popup shop, we collaborated on a custom newspaper that was left in each room every evening along side a 24 hour room service card where guests could order ADAY straight to their room. Our pieces were delivered in limited edition illustrated boxes by local artist Billur Kazaaz.

One of our highest converting channels, we engage with our customers 1-1 through a number of targeted + segmented email campaigns including product launches, content pushes, teaser campaigns + personal emails from the team. 

Together we assess the performance of each piece with the help of strong A/B tests and hypothesis driven strategies.

“ADAY’s versatility comes from sourcing technologically advanced fabrics, which are then shaped through the lens of contemporary design.” – Cool Hunting

“ADAY’s focus is on a simplified lineup, a curated collection of technical clothing [where] simplicity is a big selling point and differentiator for them.” –  Forbes

“But while leggings work fine in a casual corporate environment, there are few brands out there that have designed trousers that work in both the fitness studio and the boardroom. ADAY has worked hard to design a garment that truly bridges this divide.” –  Fast Company