This weekend I had the pleasure of attending the latest Decoded:Fashion hackathon hosted by Westfield. The event was invitation only and included just 60 designers, developers and strategists. I had the pleasure of attending with my Bespoky co-founders and worked throughout the night in the middle of Westfield shopping centre in West London. The final pitches were judged by Caroline Rush, Chief Executive of the British Fashion Council, Lisa Bridgett, Director of Global Sales & Marketing for The NET-A-PORTER Group, Myf Ryan, Marketing Director UK & Europe for Westfield, Pia Stanchina, Senior Industry Manager for Google and Lee Epting Vice President Media Solution Centre Europe for Samsung.

While our team did not win the main prize, we received great feedback from the judges and interest from a venture capitalist the moment we walked off stage. We are currently focussing our efforts on getting Bespoky to pilot but loved the challenge of the event and look forward to the next one!

Tags: Bespoky, Decoded:Fashion, Hackathon